Click-to-Inquiry Audit
Where should you investigate first?
This short audit helps you inspect what happens between a paid click and a customer inquiry.
You won't get a conversion score or a grade. Instead, you'll look for three things:
Positive signalsthings that appear to be working as expected
Concernsspecific issues you can observe
Information gapsthings you don't know yet and should check
You do not need to be a marketing expert. When a question requires something specific, we'll show you how to check it.
If you haven't checked something yet, say so. “I haven't checked” is useful information—it does not count as failure.
Why no score? Read the audit methodology.
Click-to-Inquiry Audit v1.0 · Last reviewed: October 1, 2026