Welcome to Clicks to Inquiries
These Terms & Conditions explain the rules for using the Clicks to Inquiries website, educational resources, and tools.
By accessing or using this website, you agree to these Terms & Conditions.
If you do not agree with these terms, please do not use this website.
About Clicks to Inquiries
Clicks to Inquiries is an independent educational project focused on helping service businesses better understand the path between paid advertising and customer inquiries.
Clicks to Inquiries is an independent project operated by Jean-Philippe Morin in Québec, Canada. For purposes of these Terms, “Clicks to Inquiries” refers to the website and project operated by Jean-Philippe Morin.
The website provides:
- educational guides;
- practical explanations;
- diagnostic tools;
- resources related to paid traffic, websites, and inquiry processes.
Clicks to Inquiries is not a marketing agency, advertising agency, consulting firm, or software provider.
Educational Information Only
The content provided on this website is for educational and informational purposes.
The guides, examples, tools, and recommendations are intended to help visitors think through possible issues and investigate their own situation.
They are not:
- professional marketing advice;
- business consulting;
- legal advice;
- financial advice;
- a guarantee of advertising performance;
- a guarantee of increased leads, sales, or revenue.
Every business, market, audience, and campaign is different.
Results depend on many factors outside the scope of this website, including:
- offer quality;
- market demand;
- competition;
- pricing;
- reputation;
- advertising strategy;
- sales process;
- customer experience.
You are responsible for evaluating whether any information applies to your own circumstances.
The Click-to-Inquiry Audit
The Click-to-Inquiry Audit is an educational diagnostic tool designed to help users identify areas that may deserve investigation.
The audit:
- is not a conversion score;
- is not a prediction of campaign performance;
- is not a guarantee that identified issues are the cause of poor results;
- does not replace professional analysis of advertising or business data.
The audit relies partly on information provided by the user and the accuracy of the checks performed.
Results should be considered a starting point for investigation, not a definitive assessment.
Use of Website Tools
Some tools on this website may operate directly in your browser.
For example, the Click-to-Inquiry Audit may process your answers locally in your browser session without sending those answers to Clicks to Inquiries.
You are responsible for reviewing any results and deciding what actions, if any, are appropriate for your business.
Accuracy and Updates
We make reasonable efforts to provide useful and accurate information.
However:
- information may become outdated;
- advertising platforms change their features and policies;
- research and best practices evolve;
- examples may not apply to every business.
We reserve the right to update, modify, or remove content at any time.
Third-Party Websites and Services
This website may contain links to third-party websites, products, services, or resources.
Clicks to Inquiries does not control third-party websites and is not responsible for:
- their content;
- availability;
- privacy practices;
- security;
- terms and conditions;
- business practices.
Your use of third-party websites is subject to their own policies.
Affiliate Relationships
Clicks to Inquiries may participate in affiliate programs in the future.
If a visitor purchases a product or service through an affiliate link, Clicks to Inquiries may receive compensation at no additional cost to the visitor.
Any affiliate relationship will be disclosed clearly:
- on the Affiliate Disclosure page;
- near relevant recommendations or links.
Affiliate relationships do not change our commitment to providing useful and transparent educational information.
Advertising and Paid Traffic
Clicks to Inquiries may promote its own content through advertising platforms, including paid advertising.
A visitor may arrive at this website through advertisements.
Advertising does not change the purpose of the website or the principles used to create educational content.
Intellectual Property
Unless otherwise stated, the content, written materials, visual elements, tools, and design elements created for Clicks to Inquiries belong to Clicks to Inquiries.
You may:
- access the content for personal or business educational purposes;
- share links to our pages.
You may not:
- copy substantial portions of content;
- reproduce tools or materials for commercial purposes;
- present our content as your own.
Website Availability
We aim to keep this website available and functional.
However, we do not guarantee that:
- the website will always be available;
- all features will always operate without interruption;
- the website will be free from errors.
The website may be modified, suspended, or discontinued at any time.
Hosting and Technology Providers
This website may rely on third-party technology providers to operate, host, secure, and deliver content.
These providers may process limited technical information necessary for website operation, security, and reliability.
For information about personal information handling, please refer to our Privacy Policy.
Limitation of Liability
To the maximum extent permitted by applicable law, Clicks to Inquiries is not responsible for losses, damages, or business outcomes resulting from:
- use of this website;
- reliance on educational content;
- use of the audit tool;
- decisions made based on website information;
- third-party websites, products, or services.
Using this website does not create a consulting, professional services, or advisory relationship between you and Clicks to Inquiries.
Applicable Law
Clicks to Inquiries operates from Québec, Canada.
These Terms & Conditions are intended to be interpreted in accordance with applicable laws.
Because visitors may access this website from different locations, additional rights or protections may apply depending on where you live.
Privacy
Our privacy practices are described in our Privacy Policy.
You can review how information is handled, including how the Click-to-Inquiry Audit operates, through that policy.
Changes to These Terms
We may update these Terms & Conditions from time to time.
The updated version will be posted on this page with a revised date.
Your continued use of the website after changes are posted means you accept the updated terms.
Contact
Questions about these Terms & Conditions: